Nights when I couldn't sleep…
My family runs a Buddhist altar shop that has been in business for 113 years.
From morning till night, I was busy with work, childcare, community activities, and more, leaving me no time to reflect on my own feelings.
"Is this how I should be living?"
"How long will this busyness continue?"
These thoughts constantly lingered in the back of my mind.
And so, many sleepless nights followed, with thoughts of work, family, and tomorrow swirling in my head.
Then one night, I suddenly decided to burn incense before bed.
(Since it's a Buddhist altar shop, incense was readily available.)
As I calmed my mind while enjoying the fragrance, the daily hustle and bustle and the emotional fogginess miraculously lightened.
After burning the incense, I was able to sleep soundly, as if by magic.
I believe it helped me organize my thoughts and relax.
From that experience,
"I wish there was incense that was more attuned to 'sleep'..."
I decided to create it myself.
The truth is, many people dislike the smoke from incense, and
・It leaves a smell on clothes
・It smells bad and is smoky
・It's scary to light a fire
and so on.
It's a reality that incense is literally "smoked out" by society.
In fact, I heard similar comments from customers and family members.
So I thought, if there was incense that had "less smoke," "natural ingredients," and "a scent that calms the mind", people might be more accepting of it.
From there, I went through numerous prototypes.
■Over a year and more than 100 prototypes led to the invention of incense for sleep.
Although not widely known, common commercially available incense may contain:
・Petroleum-derived fragrances
・Fragrances designated as highly poisonous substances
・Antifungal agents
・Chemical adhesives
・Coloring agents
Even if such irritants are used, there are no legal issues.
In contrast, I developed a recipe that does not use any coloring agents, petroleum-derived fragrances, antifungal agents, or chemical adhesives.
I stuck to three key principles.
・Uses only ingredients safe enough to eat
∟Because I wanted my family to be able to use it with peace of mind.
・Special blend designed to minimize smoke
∟Easy to breathe, and won't bother you in the bedroom.
・Box itself doubles as an incense burner
∟No tools needed, ready to use immediately. I wanted to lower the barrier to relaxation.
The name of the product is...
"ZENCOCORO"
At the end of the day, it gently calms the mind. To provide a moment of Zen-like peace, even in a hectic daily life, by burning incense.
I chose this name because I wanted to deliver such a time.
The subtle, gentle scent loosens the tension deep within the heart.
■Recommended for:
・Those who can't sleep due to racing thoughts at night
・Those who want to relax before bed but are concerned about incense smoke
・Those who want to use it safely in a bedroom with children or family
・Those looking for a more natural and gentle scent
Patented incense burner included
Worried about using fire with incense? Don't have an incense burner?
No need to worry about any of that.
The "ZENCOCORO" box comes with a patented incense burner.
It's easy to use.
① Light the incense
② Place it on the fireproof mat
③ Place the included clip (if you want to adjust the burning time)
By using the included clip, you can adjust the burning time.
The metal clip extinguishes the flame where it touches the incense, so if you don't want to use the whole stick, you can easily control the burning time.
For example, if you feel like burning it for only 15 minutes today, just place the clip.
Furthermore, there is less smoke, so it won't disturb your sleep.
We aimed for one-tenth the amount of smoke of conventional incense so that it can be easily used even in a studio apartment.
It produces significantly less smoke than regular incense, so it won't disrupt your sleep or the sleep of family members sleeping with you.
In fact, I tried it in the bedroom of my wife, 3-year-old daughter, and 6-year-old son.
The children slept soundly without being bothered by the smoke.
Cleaning up after use is very easy.
Just flip it over a trash can and it's clean; no mess on your desk.
■Usage Scenarios
Light it while brushing your teeth or doing your skincare...
It triggers a mental switch to prepare for sleep.
Before getting into bed, turn off your phone, light the incense...
The bedroom will be enveloped in a gentle fragrance.
Not only by the bedside,
but also during relaxing moments in the living room...
The gentle, subtle fragrance of natural ingredients won't interfere with the taste of tea or sake.
■Selected the best materials to create an optimal sleep environment
[Jade Mandarin Orange]*From Wakayama Prefecture
These mandarin oranges are grown in Hidakagawa Town, Wakayama Prefecture.
They are from Kuramitsu Farm, whose Jade Mandarin Oranges are even used by Michelin-starred restaurants!
[Agarwood] *From Kalimantan Island, Indonesia
A fragrance burned by samurai to calm their stirred minds before battle, and by meditating monks to achieve peace of mind. Contains components such as agarospirol and benzylacetone, which have strong sedative effects.
[Sandalwood]*From India
Sandalwood has a history of being burned during meditation since ancient times. It is one of the most commonly used incenses in Japan.
[Cedarwood Oil] *From the USA
A fragrance that conveys the warmth of a vast forest.
[Kishu Binchotan Charcoal] *From Wakayama Prefecture
It has the effect of reducing excess smoke without interfering with the fragrance. All binders and fragrance-preserving materials, other than the fragrances themselves, are made from ingredients used in food.
■You're not alone in not being able to sleep.
Something many people have experienced at least once...
・Constantly busy with work, chores, and childcare, with no time to rest.
・Head full of worries about relationships and future anxieties.
・Can't sleep because worries don't disappear even after getting into bed, and you keep thinking.
・Start looking at your phone and realize it's the middle of the night...
Have you had such painful experiences?
In the first place, Japanese people generally get less sleep compared to the rest of the world.
Just like this data, I was also one of those who slept little.
It was from such experiences that ZENCOCORO was born.
■Crowdfunding Goal Achieved
When it was first launched, our crowdfunding campaign received support from many people, achieving 900% of our goal!
Furthermore, 85.2% of respondents to our survey felt the effects.
The year and over 100 prototypes were well worth it.
Now, even after the crowdfunding campaign ended, many people are still purchasing it!
Possibly a world first.
I haven't researched it, but I believe that low-smoke incense specifically designed for sleep environments may be a world-first endeavor.
I hope you'll try ZENCOCORO, which is handcrafted with meticulous attention to detail.
For those of you reading this blog right now, we've made the introductory 2-month subscription set available at approximately 38% OFF for 2,980 yen.
Since it's a 2-month supply, it costs about 1500 yen per month.
When you proceed to the cart from this page, the coupon will be automatically applied.
If the coupon is not automatically applied when you add to cart, please enter the following code in the coupon field:
GOODSLEEP25
Please enter.
※The 38% off for the first regular order may end without notice, so please order now.
Finally, as a Buddhist altar shop owner and as an individual.
Sleepless nights are tough.
But you don't have to push yourself.
ZENCOCORO will gently stand by you.
May a gentle time come to all who wish to sleep.
P.S. We are actually exploring international expansion. We are currently receiving many inquiries from overseas, and ZENCOCORO might be expanding globally soon.
Since each item is handmade, there may be a delay in delivery if orders surge.
While we still have inventory, we encourage you to give it a try.
All ingredients in the incense (made only from edible ingredients)
↑Click here and the coupon will be automatically applied when you add to cart.
If it is not automatically applied, please enter the following code in the coupon field.
GOODSLEEP25
